Our story

THE RENAISSANCE OF MAHIA

Sahara draws upon the core of Morocco's diverse nature, capturing the essence of its people, culture and history. It's a tribute to the resilience of generations past, who have safeguarded the secrets of Mahia, through centuries of tradition and heritage.

Though Mahia is a spirit drink steeped in the rich tapestry of Judeo-Moroccan culture, its recent history has seen it veer down a different path, becoming entangled with informal alcohol production in Morocco. Determined to restore its rightful place, Sahara emerges as the beacon of change—a premium Mahia with a twist that sets it apart from any other spirit drink.

OUR MISSION

PUTTING MOROCCO ON THE WORLD COCKTAIL MAP

At Sahara, we are driven by a bold mission: to put Morocco on the world cocktail map. Inspired by the rich heritage and vibrant flavours of Moroccan culture, our vision is to reintroduce Mahia to a global audience.

We celebrate Morocco’s rich culinary and artisanal traditions by crafting a spirit that not only embodies the essence of the country but also inspires mixologists and cocktail enthusiasts worldwide. Sahara is more than just a drink; it’s a invitation to Morocco—a fusion of timeless ingredients, cultural pride and modern sophistication.

OUR CRAFT

Redefining tradition with unparalleled quality

Distilled and bottled in small batches, our team ensures every step of the production is steeped in expertise and precision. Sahara honours its heritage by using the finest figs and by delicately incorporating a hint of aniseed, a nod to the original recipes passed down through generations in Morocco. In our revamped recipe, we have also added apricots, almonds and honey—without any added sugars.

Each bottle is a labour of love, a testament to our unwavering commitment to exclusivity and our dedication to crafting a truly distinctive spirit.

Our commitment

FROM ORGANIC BOTANICALS TO SUSTAINABLE PRODUCTIONS

From the figs we carefully source to the eco-conscious packaging of our bottles – environmental stewardship is at the heart of everything we do. Our partner distillery exemplifies this commitment by using renewable energy sources, including solar arrays, biomass boilers and wind turbines, to power its operations sustainably.

In alignment with our ethos, our glass supplier adheres to a simple yet powerful motto: reuse, recycle and revive. Together, we strive to minimise our ecological footprint and promote a circular economy.

Furthermore, we ensure that every order is fulfilled using plastic-free and biodegradable packaging crafted from 100% recycled paper. It's our way of contributing to a greener, more sustainable future for more generations to come.

OUR BRAND

INSPIRED BY THE BIGGEST DESERT IN THE WORLD

If you've ever journeyed through the Moroccan Sahara, you'll understand the inspiration behind our brand name. Sahara encapsulates the boundless expanse of potential and opportunity that our world presents. Drawing from this limitless horizon, we've meticulously crafted a bottle design that echoes the graceful curves of desert dunes.

Our branding reflects the earthy hues of the Sahara, evoking the warmth and richness of the sand. Each shade of brown serves as a tribute to the timeless beauty and allure of the desert landscape, inviting you to embark on a sensory journey with every sip. As we say in Morocco for "Cheers", Bessaha!