Get FREE shipping on orders over £50!
SAHARA Sahara
THE SAHARA STORY

MAHIA REBORN FOR THE MODERN DRINKER

In the heart of Morocco, hospitality is more than a ritual, it’s a way of life. For generations, Moroccan Jewish families gathered under fig trees, sharing stories, laughter and a simple spirit distilled with love: Mahia, known as the ‘Water of Life.’

Sahara revives that tradition. With passion and respect, we’ve reimagined Mahia for the modern world: organic figs, a hint of aniseed, enriched with apricot, almond, honey and cinnamon with no added sugars. Each bottle is small-batch distilled, crafted with care, and designed to bring a touch of Morocco wherever you are.

But Sahara is more than just a drink. It’s an invitation: to slow down, share stories, toast with friends and taste the warmth of a culture rooted in generosity and connection. Whether neat, over ice, or as part of a cocktail, Sahara is your passport to an experience — a journey of flavour, heritage, and hospitality.

Raise a glass. Bessaha.

OUR FOUNDER'S JOURNEY

THE MAKING OF SAHARA

In his own words, our founder Omar has a message for you: "I created Sahara with one intention: to introduce the world to a spirit that carries the depth, character and hospitality of Morocco. Mahia has been part of our country's cultural fabric for generations, yet few beyond our borders have ever tasted it.

With Sahara, I wanted to build a brand worthy of that legacy - crafted with precision, rooted in sustainability and inspired by the elegance of Moroccan flavours. I hope it becomes part of the stories you share."

OUR VALUES

Celebrating Morocco on the World Stage

We are committed to placing Morocco and its ancestral spirit, Mahia, firmly on the global cocktail map. Through exceptional quality, inspired mixology and cultural storytelling, Sahara introduces a new, distinctively Moroccan voice to the world of spirits.

Sustainability with Integrity

From organic ingredients to recycled materials and renewable-energy distillation, sustainability guides every decision we make. We believe luxury should respect the land it comes from — and our responsibility is to honour Morocco’s natural resources with care and intention.

Craftsmanship Rooted in Heritage

Sahara is born from centuries-old tradition reimagined through modern craft. We honour Mahia’s Jewish-Moroccan origins while elevating it with refined distillation, thoughtful ingredients and meticulous attention to detail. Every bottle reflects the artistry, memory and soul of Morocco.