The Sahara Times

We are delighted to announce that Sahara won a Silver medal at the 2024 USA Spirits Ratings.The USA Spirits Ratings are judged by a leading panel of top-level spirits buyers with current direct commercial buying responsibility. Sahara was assessed based...

Discover the official playlist of Sahara, 'House of Sahara'. We have meticulously curated a diverse selection of music from Morocco, Africa, the Mediterranean, and beyond. Music is deeply embedded in Moroccan culture, acting as a powerful expression of the nation's...

We are delighted to announce that Sahara won a Gold medal at the 2024 Mediterranean Taste Awards in London. This eighth edition of the competition awards excellent taste from various food and beverage products. The Gold medal is awarded to...

Inspired by Mahia, a traditional Moroccan fig and aniseed spirit drink, Sahara introduces a refined, contemporary blend to the UK market. Enhanced with notes of apricots, almonds, honey and cinnamon, Sahara offers a uniquely premium Moroccan experience. London, Thursday 23...

Just few days before our official launch in the UK, our team has ventured at the scenic dunes of Balmedie Beach in Scotland. We've tried our best and went slightly above and beyond to get the perfect shots of Sahara...

Relive moments from the bottling of Sahara at our partner distillery in Scotland. While Sahara embodies the soul of Morocco, each drop is crafted, distilled, and bottled with precision in the picturesque setting of Aboyne, Scotland. It's the harmonious fusion...