Behind the scenes: Sahara Photoshoot

Just few days before our official launch in the UK, our team has ventured at the scenic dunes of Balmedie Beach in Scotland. We've tried our best and went slightly above and beyond to get the perfect shots of Sahara - just as if we were in the Moroccan Sahara!

Under the skilled lens of our photographer, Jonathan Addie, every frame was meticulously composed to perfection. Alongside, Marcus Grip from The Journey skillfully captured dynamic video shots, adding depth and vitality to our visual narrative. Meanwhile, our founder, Omar Oualili, seamlessly transitioned into the role of a production assistant, managing light setups and ensuring every detail aligned with our creative vision.